37
red tumbler
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.07avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.11–$146.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$371K$371K/yr · 416K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Review moat
Bad42,439.43avg incumbent reviews — the moat a new listing must climb