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39

Rams Shirt

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Soft demand (-75.2% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 13Competition 82Returns 17Price range 71Avg price 95Brand share 60Review moat 53Quality gap 40

Avg price

Incredible$28.51

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$9.65–$129.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,395.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$79K

$79K/yr · 273K searches

Returns

Bad7.4%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-75.2%

90-day search growth — must beat 0% to launch

Search terms