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Raiders Blanket
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.36avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$17.75–$101.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,425.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 106K searches
Growth
Bad-19.8%90-day search growth — must beat 0% to launch