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Pylon

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A small market ($62K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 18Conversion 53Competition 56Returns 70Price range 90Avg price 95Brand share 65Review moat 68Quality gap 24

Avg price

Incredible$40.57

avg listing price — sweet spot $15–$100

Price range

Great$9.57–$95.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good789.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 35K searches

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