61
Putter
Launch itA $2.9M/yr market growing +47.5% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 3.1M searches
Review moat
Great391.04avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$117.79avg listing price — sweet spot $15–$100
Growth
Good+47.5%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$7.00–$447.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale