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push up board
Launch itA $2.7M/yr market growing +5.6% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 1.4M searches
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Price range
Great$10.35–$58.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,032.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf