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pure plank
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.59avg listing price — sweet spot $15–$100
Price range
Good$16.49–$133.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,803.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 107K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf