40
Purdue T Shirt
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.48avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.26–$58.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,291.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 128K searches
Returns
Bad7.9%return rate — above 5% kills the launch gate
Growth
Bad-51.3%90-day search growth — must beat 0% to launch
Signals High Returns