37
Purdue Hat
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.56avg listing price — sweet spot $15–$100
Review moat
Great219.57avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.42–$33.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 35K searches