51
Powder Paint
Worth a lookShows a sweet-spot price point ($20.59 avg), but soft demand (-29.9% this quarter) keeps it on the watch list.
Avg price
Great$20.59avg listing price — sweet spot $15–$100
Price range
Great$7.79–$96.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,346.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 82K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch