53
Police Vest
Worth a lookShows a sweet-spot price point ($32.59 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$32.59avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$9.69–$123.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,037.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$270K$270K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand