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Police Vest Costume
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$71.84avg listing price — sweet spot $15–$100
Review moat
Good877.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Price range
Okay$10.01–$349.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 110K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale