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Pocket Blanket
Worth a lookShows a sweet-spot price point ($19.23 avg), but a small market ($66K/yr) keeps it on the watch list.
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Price range
Great$7.23–$67.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+43.2%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Good1,400.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 160K searches