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Pittsburgh Steelers Football

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A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 15Conversion 21Competition 82Returns 73Price range 82Avg price 95Brand share 65Review moat 40Quality gap 20

Avg price

Incredible$23.94

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great$8.16–$51.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,451.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 54K searches

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