50
pink yoga mat
Worth a lookShows a sweet-spot price point ($30.58 avg), but soft demand (-17.2% this quarter) keeps it on the watch list.
Avg price
Incredible$30.58avg listing price — sweet spot $15–$100
Price range
Great$9.51–$88.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good$333K$333K/yr · 380K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad17,952.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch