40
pilates board
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 2.1M searches
Review moat
Good518.53avg incumbent reviews — the moat a new listing must climb
Avg price
Good$120.97avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 6% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad$15.59–$381.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.1%90-day search growth — must beat 0% to launch