44
pilates bar
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Price range
Good$9.50–$132.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,703.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay$233K$233K/yr · 308K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch