45
pilates ball
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.5M$1.5M/yr · 1.7M searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Review moat
Bad8,633.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.54–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.7%90-day search growth — must beat 0% to launch