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Phase 10 Score Board
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible56.08avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.87–$25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 57K searches
Signals Low Review Barrier