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44

Peq 15

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 25Growth 16Conversion 6Competition 60Returns 50Price range 23Avg price 81Brand share 50Review moat 85Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great301.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$82.87

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Market size

Bad$99K

$99K/yr · 250K searches

Price range

Bad$14.51–$376.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Search terms