45
Pennant Frame
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$40.88avg listing price — sweet spot $15–$100
Price range
Great$11.88–$80.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad4,910.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 46K searches