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41

Patriots Beanie

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Soft demand (-98.0% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 0Conversion 28Competition 74Returns 54Price range 82Avg price 90Brand share 52Review moat 24Quality gap 25

Avg price

Great$20.84

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$40.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$109K

$109K/yr · 236K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,666.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-98.0%

90-day search growth — must beat 0% to launch

Search terms