49
Paracord
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 3.3M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,624.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.26–$18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality