54
Parachute
Worth a lookShows a sweet-spot price point ($24.81 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Great$10.09–$87.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+52.6%90-day search growth — must beat 0% to launch
Market size
Good$488K$488K/yr · 666K searches
Review moat
Good1,358.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse