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Panfish Lures
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,340.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.49–$19.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 186K searches
Brand share
Bad97%top-5 brand share — brand-locked demand