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47

Oregon State University Apparel

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A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 48Conversion 11Competition 81Returns 46Price range 84Avg price 95Brand share 62Review moat 65Quality gap 25

Avg price

Incredible$28.62

avg listing price — sweet spot $15–$100

Price range

Great$5.52–$72.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good902.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$25K

$25K/yr · 105K searches

Search terms