46
Ohio University Bobcats Apparel
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.50avg listing price — sweet spot $15–$100
Price range
Great$8.64–$49.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,795.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 123K searches
Brand share
Bad95%top-5 brand share — brand-locked demand