65
Ohio State
Launch itA $1.1M/yr market growing +21.7% this quarter with returns at 1.9% — clears our launch bar.
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Price range
Great$5.94–$82.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Competition
Great38%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good850.83avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand