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Ohio State Socks
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great353.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.23avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Okay$7.08–$21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$26K$26K/yr · 49K searches