35
ohio state jacket
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible56.36avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$89.15avg listing price — sweet spot $15–$100
Price range
Okay$36.18–$165.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.2%return rate — above 6% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 51K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch