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Ohio State Hat
Skip itWeak search conversion (2.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.94avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great351.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Market size
Okay$196K$196K/yr · 331K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale