33
Nfl
Skip itSoft demand (-62.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$9.31–$34.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$912K$912K/yr · 6.8M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Bad11,211.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-62.9%90-day search growth — must beat 0% to launch