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Nfl Hats
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.16avg listing price — sweet spot $15–$100
Price range
Great$9.25–$49.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,300.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 392K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals Out of Stock