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Nfl Games

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Soft demand (-58.5% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 0Conversion 34Competition 20Returns 74Price range 81Avg price 95Brand share 25Review moat 32Quality gap 30

Avg price

Incredible$23.61

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$54.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Okay$193K

$193K/yr · 301K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,263.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-58.5%

90-day search growth — must beat 0% to launch

Products