33
Nfl Blanket
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.22avg listing price — sweet spot $15–$100
Price range
Incredible$18.75–$64.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,812.41avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 58K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch