42
New York Giants
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.51avg listing price — sweet spot $15–$100
Price range
Good$8.12–$132.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$600K$600K/yr · 1.0M searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,371.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier