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Nemo Chair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+84.5%90-day search growth — must beat 0% to launch
Review moat
Great424.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$152.58avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$133K$133K/yr · 50K searches
Price range
Okay$37.45–$277.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price