48
Nba Hoops
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.02avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$81.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Okay$239K$239K/yr · 102K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$16.42–$697.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Signals High Price