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Mouth Guard for Braces for Sports
Skip itSoft demand (-21.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.45–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$443K$443K/yr · 662K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Okay3,192.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.1%90-day search growth — must beat 0% to launch