52
Mooring Buoy
Worth a lookShows demand growing +206.0% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Growth
Incredible+206.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great126.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$111.09avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$28.64–$190.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 33K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand