50
Montana State University Apparel
Worth a lookShows a sweet-spot price point ($27.80 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Incredible$27.80avg listing price — sweet spot $15–$100
Price range
Great$10.11–$96.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great233.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 84K searches
Signals Low Review Barrier