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Military Sleeping Bag
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$120.39avg listing price — sweet spot $15–$100
Review moat
Okay2,130.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$117K$117K/yr · 81K searches
Price range
Bad$24.10–$342.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Signals High Price