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military poncho
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Great$49.89avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.13–$195.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,301.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 6% kills the launch gate
Market size
Okay$163K$163K/yr · 223K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale