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Michigan Wolverines Apparel
Worth a lookShows a sweet-spot price point ($24.83 avg), but soft demand (-26.6% this quarter) keeps it on the watch list.
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great$9.30–$58.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$704K$704K/yr · 1.5M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Okay1,534.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.6%90-day search growth — must beat 0% to launch