33
Michigan Wolverines Apparel Kids
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.40avg listing price — sweet spot $15–$100
Price range
Incredible$15.95–$51.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great349.31avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$11K$11K/yr · 36K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Signals High Returns