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Michigan Tumbler
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.93avg listing price — sweet spot $15–$100
Price range
Great$14.35–$38.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great334.75avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$14K$14K/yr · 26K searches