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Michigan Sweatshirt
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.41avg listing price — sweet spot $15–$100
Price range
Incredible$19.52–$57.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay2,239.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$54K$54K/yr · 219K searches
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.6%90-day search growth — must beat 0% to launch
Signals High Returns