39
Michigan State Sweatshirt
Skip itSoft demand (-39.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$30.24avg listing price — sweet spot $15–$100
Price range
Great$13.38–$59.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,454.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$63K$63K/yr · 208K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Signals High Returns