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Michigan State Hat
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Price range
Great$14.05–$46.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great297.15avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 51K searches