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Michigan Shirt
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$16.04–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Review moat
Good582.56avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 84K searches
Brand share
Bad99%top-5 brand share — brand-locked demand